This is an example (0:57) of the mise-en-scene being planned perfectly. The actor who was selected to lip-sync fits perfectly the voice of the song, which is incredibly important for the video to look natural. Not only this, the costume, with, for example, the use of the hood, corresponds to the genre conventions which we would expect to see. The props (flowers) and setting (cemetery) help to reinforce the song lyrics, but also amplify them as part of Goodwin's theory.
This time, we see editing being used to add a rhythmic sense to the music video. In this picture (1:04), we see a cross dissolve which not only fits the nostalgic, reminiscent nature of the song, but also is cut on the beat. This picture also manages to capture the variety of shot types - a medium close up and a mid shot both being visible.
Although this exact picture (1:20) does not show it, I enjoyed the slow motion aspect of the video in terms of editing. Not only did this technique capture the sad, reminiscent nature of the song again, it also was pleasing aesthetically. How this group managed to achieve it without the singing being out of sync I do not yet know, but this is a technique I am looking forward to using in our music video. Finally, what was noticeable in relation to other past student videos was the cinematography - the size of the images are different, which is also aesthetically pleasing. Whether this is technology/equipment related I am unsure at the moment, but this is also a format I would like to experiment with.
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