Blog Task 4:
What is the function of a music video?
A music video is a "short film integrating
a song and imagery". The main function of a music video is to promote the
artist but also the album. However in order to successfully do so the music
video needs to 'tell a story' and be visually and audibly engaging to captivate
the viewer. To effectively sell the song it has to have certain elements within
it to make sure the viewers are able to remember the song.
Video Analysis of Calvin Harris - This Is What You Came For
This video follows the typical conventions used in pop music
videos.
Conventions in pop music:
·
The atmosphere and artist are generally portrayed
as positive
·
Many times to support the created positive mood
the video will consist of bright prominent colours
·
The clothing will be trendy and in style to
attract teenagers and young adults who are the intended target audience.
·
The music
video generally portrays young people partying and having fun and dancing.
·
At some point in the video a reference of the
artist(s) and the name of the song will be made
·
In many pop videos there's a lot of dancing
performed by the artists
Video Analysis of "This Is What You Came For."
CAMERAWORK:
MISE-EN-SCENE:
EDITING:
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