Thursday, 24 November 2016
Survey Results - The Website
The results from our survey are, overall, positive. The majority of our target audience appear to like the website, and as the first question shows, almost 90% of them think it is aesthetically pleasing - a reflection on the minimalist look we went for.
It is a good sign that our website is easily recognisable, as our public clearly acknowledge it is for an artist, suggesting that our layout fits the conventions of other websites.
More importantly, the genre is obvious: whether it be through the pictures of Adonis or his name itself, the target audience think he is a rap artist - more than 80%, and 5% think it is grime, a form of rap anyway. This reflects positively on the website as it achieves what we want it to.
In terms of practicality, the website is easy to navigate for 100% of people, and in relation to branding Adonis' face is clearly recognisable and out there as it is obvious it is him on the page.
Looking to improving the website, the suggestions can be categorised:
- Add more videos/pictures/promotional material
- Links to twitter/youtube/instagram more obvious
- Short profile page on Adonis
- Merchandise
Obviously, the merchandise would be hard to add as we have none, but the other suggestions are good and plausible possibilities.
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Callum CC
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