Thursday, 17 November 2016

Costume Changes

Recent changes to our costume plan has led us to post on why and how we have deferred from our original plan.


As you can see, we have stuck with our original colour scheme of black, white, and grey, fitting in with our urban theme. Our synergy and brand image has remained the same in terms of sports / casual brands (Nike and Supply and Demand), but we have scrapped the idea of Adidas being our brand - part of this was practical, as Tristen's Adidas clothes did not fit Thabiti well, but also as we thought most of the Adidas clothing we had available had a wider colour scheme than we wanted.

As is also obvious in the image, we are not using our original idea of tracksuit bottoms - they didn't go with the rest of the costume without looking out of place.

However, we have changed costume 3 times across each location, as planned, and kept our key visual image of Thabiti's cross in most of our shots. The only bit where we don't was for a practical reason - his first one broke. Apart from this, our costume is consistent and clear.


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