Evidence of Editing

Audience Feedback to Rough Cut

Teacher Feedback - Rough Cut

Our teacher gave us some quality feedback on our rough cut, and we have decided to upload it and summarise the main points we need to change:

- Our first cut between the Church and The Rec is 'jumpy'

- Make sure we don't cut in the middle of a bar i.e. after "people" not in it

- Get the sequence down first before we add edits (colour grading etc)

This email from Louis helps clarify how we can change the jumpy look at the beggining. 

These we will change on/before next Tuesday

UPDATE: Website Alteration

We've added a blog to our website: publicising our Rough Cut as a promotional video, which we thought we should add here to show our response to target audience research.

Rough Cut

Editing the Website: Update

Off the back of our Audience Feedback, we added a section to our website; the biography page!

Interview with Director/Producer Tristen!

Editing Ideas

At 1:36 in this video, the tempo of the song changes, and as a result the tempo of the cuts in the music video increases. This adds a narrative to the video without the song having a clear story, and in my opinion, makes it more interesting. For our video, I want to try to have less cuts at the start, but after maybe the first or second chorus, increase the saturation of cuts so it is more engaging. 

Survey Results - The Website

The results from our survey are, overall, positive. The majority of our target audience appear to like the website, and as the first question shows, almost 90% of them think it is aesthetically pleasing - a reflection on the minimalist look we went for.
It is a good sign that our website is easily recognisable, as our public clearly acknowledge it is for an artist, suggesting that our layout fits the conventions of other websites.
More importantly, the genre is obvious: whether it be through the pictures of Adonis or his name itself, the target audience think he is a rap artist - more than 80%, and 5% think it is grime, a form of rap anyway. This reflects positively on the website as it achieves what we want it to.
In terms of practicality, the website is easy to navigate for 100% of people, and in relation to branding Adonis' face is clearly recognisable and out there as it is obvious it is him on the page.
Looking to improving the website, the suggestions can be categorised:
- Add more videos/pictures/promotional material
- Links to twitter/youtube/instagram more obvious
- Short profile page on Adonis
- Merchandise

Obviously, the merchandise would be hard to add as we have none, but the other suggestions are good and plausible possibilities.

Survey - The Website

We have created a website for Adonis, and are doing some market research into the layout for our audience. The link is available here.

Create your own user feedback survey

Evidence Editing - After Effects

Our aim in this part of our editing session was to add Black Bars to our image as the song starts, which pull down to reveal our artist. We did this in After Effects, after importing the image from Premiere Pro. Here is the evidence of this progress - the result will be revealed in our Rough Cut 1!

Synchronising Evidence

While editing, we spent a lot of time making sure our base tracks were synchronised to the music. Here, we see an example of this on one of our more difficult shots as it was dark and the music was quiet, and there was only one or two lines where we could see Thabiti's lips moving clearly as well.

Creating a Website for ADONIS

We created a WIX website for our artist as part of his marketing and branding campaign. It isn't perfect yet, and we are still working on it, but as a preliminary idea we believe it could help Adonis with his publicity:

http://ab57029.wixsite.com/website

Editing Progress

Behind The Scenes / Evidence Of Filming

Trying to Warp Stabilise - Editing

I had some success using the Warp Stabiliser, as we applied it to a clip which was very shakey. However, it did crop the image. We tried to alter this by changing the settings, but we had black lines in our video sometimes. We may use the synthesise edges in our real project, however at this stage it would have taken too long to render for a clip we may use.

 

Filming - Review

Using Warp Stabiliser in Premiere Pro (Editing)

Although we are only in the early stages of editing (syncing the images up to our song), we are aware that some of our images, as inevitable when walking backwards, are a little shakey. What I've been interested in is stabilising them using our editing software, and did some research on how to do it. This video tells us to use a warp stabiliser on Premiere Pro, and often with the default settings on it the images turn out well. However, although it may stabilise the images we have it may affect the perimeters, but I am hoping and counting on being able to move around the settings so we see the clips as we want them to be seen AND stabilised at the same time. We will record us playing around with these settings when we can.

Costume Changes

Recent changes to our costume plan has led us to post on why and how we have deferred from our original plan.


As you can see, we have stuck with our original colour scheme of black, white, and grey, fitting in with our urban theme. Our synergy and brand image has remained the same in terms of sports / casual brands (Nike and Supply and Demand), but we have scrapped the idea of Adidas being our brand - part of this was practical, as Tristen's Adidas clothes did not fit Thabiti well, but also as we thought most of the Adidas clothing we had available had a wider colour scheme than we wanted.

As is also obvious in the image, we are not using our original idea of tracksuit bottoms - they didn't go with the rest of the costume without looking out of place.

However, we have changed costume 3 times across each location, as planned, and kept our key visual image of Thabiti's cross in most of our shots. The only bit where we don't was for a practical reason - his first one broke. Apart from this, our costume is consistent and clear.

Survey Results

This survey has been quite useful in terms of concluding our artists name - we were pretty sure this was going to be the name of our artist but this has helped confirm it.

The first question tells us that 2/3 of our target audience believe the name fits our genre; this is a clear majority and the remaining 1/3 could just believe it because they are not familiar with the range of grime artist names out there currently.

Question 2's results showed very good signs for us: if our target audience can remember the name of our artist easily - which almost 90% could - then we are on to a winner in terms of branding.

Number 3 shows that the etymology of 'Adonis' is unclear, however this is not a worry - if anything, we could argue it means our audience will be captivated and interested to research why he is called this.

4 shows a variety of responses: some know it is a greek god, others associate it with a brand, and some thing of a movie. This is a good sign for our branding, as any association is good for memory, meaning 'Adonis' is a quality name for our artist.

Behind The Scenes - EVIDENCE OF FILMING

Update: Locations

Good news! This morning I called the church on West Green and we got conformation that we can film there. They have a service untill 11 but we plan to go to the estate across the road first

They gave us permission on the basis that we were doing it for educational purposes and with the condition our song wasn't rude.

Research - Artist Name

We have set up a questionaire for market research into the name 'Adonis', available below:

We will collect the responses by Thursday.

https://www.surveymonkey.co.uk/r/F8RMRW3


Create your own user feedback survey

Colour Grading Tutorial

We recently went to a tutorial on how to do colour grading so we are competent in using it by the time post-production comes.

Filming Progress

As previous posts have shown, our group has been looking for a way to use the camera stabiliser with the college's DSLR camera. However, on Tuesday 1st November, disaster struck. We had been filming for about an hour and got some solid base tracks, especially of the first verse. However, at about 11, the stabiliser failed on us - the camera dropped from arm height off the stabiliser and the DSLR broke into three pieces.

We were distraught, especially as we requested the camera especially. It has been sent off for repair and further discussions are required, but our technicians believe it wasn't due to negligence and put it down to an accident.

In terms of our coursework, we lost an hour of footage and were lucky to be able to film again on Thursday. We have booked the camera for the long weekend, so hope to make up this time that we missed on Tuesday.

However, we are hopeful for the future and Tristen predicts "The greatest comeback in A2 Media History"

Evidence of Filming

This is evidence of filming from Day 1 (Tuesday). A situation occurred that halted our progress somewhat, which we will post about later.