Idea (NEW SONG) (Planning) (PITCH TASK 3) (CALLUM)

Lyric Annotation

As was posted for our previous song idea, 'A Roadman's Hymn', embedded is a version of lyrics with annotations which we believe we can use for illustration or alternatively amplification.

In terms of amplifying the lyrics as a whole, the song gives the visual impression of somebody touring 'The Endz'. As a result, we will have a number of base tracks featuring our artist walking the streets of an urban road or estate, to convey this throughout the video. We could, like our previous idea, change the setting towards the end of the song to a 'posh' area such as the streets around Green Park such as near The Ritz hotel - this would add meaning as it would take a positive slant on our artist getting out of 'The Endz'.

Similarly to the previous idea again, some of the language at the start of the song is very much religious, and this theme can be kept up throughout the song. Our first shots, for example, are likely to feature our artist outside of a beautiful Catholic church, sitting/kneeling in a praying position to convey the sad mood at the beginning. This would be amplification as we are adding layers of meaning that are not explicit in the lyrics themselves.

Idea Generation:

Where did our concept/ideas come from?

1. Our concept of walking down the street did, funnily enough, originate in part from Kano's 'P's and Q's', a music video made over 10 years ago.

This is an example of how walking down the street, despite how boring it sounds, can be shown in a very entertaining way. The focus remains on the artist throughout, a convention of music videos which we aspire to replicate, and it portrays the urban theme very well indeed. Like our idea, it fits in with the concept of travelling around an area, in this case being him always walking round with his 'P's and Q's' . However, some of the video is created with a green screen - not something we wish to replicate as it looks obviously out of place here.

2. Our second idea, of our artist performing in front of a church, is less common in music videos, and it is difficult to find any examples presently.

However, Amy Winehouse's 'Back to Black' does amplify the lyrics with a funeral setting, which is the kind of affect we are aiming to achieve in our work.

3. We are also contemplating filming a base track, or a verse at least, in a Fish and Chip / Chicken and Chip shop. Music videos in shops or stores are not as rare as one may think, and an example is in Mostack's 'Liar Liar' video.

Some of this performance is set in the shop, which we think adds to the urban theme, especially if we choose our locations correctly and get a grimy/run down store.